Tools, Training and Resources For Your MLM or Network Marketing Business

There is a lot to be said for having the right tools and resources, but I have found that having the right training is more important. Without the right training, the best tools and resources will mean very little. Someone once said that knowledge is power. I hold this to be very true. With the right knowledge you hold the keys to the vault, so to speak.

You’ve gone through the investigating, building your plan and budget. You have even picked out the opportunity that you feel is best for you. So now what? You have probably signed up with someone and now have an up-line. That person is giving you encouragement and maybe a few insightful tips on how to get started. You are logged into you dashboard or back office, they are one and the same, and looking at all the buttons and thinking to yourself, where to I start?

Believe it or not, the best place to start is with training. There is going to be all kinds of good information about your opportunity and you need to know as much as you can about it. When you start to talk with people about your opportunity, they are going to have all kinds of questions. If you can’t answer them, then you are toast. Forget Sponsoring them, unless they are already a fan of yours and willing to try anything you suggest. Quite honestly, I have found that not even family or friends are going to do that unless you can answer some basic questions.

Dig in and spend as many hours as necessary learning about the product(s) you are promoting, the different ways you can get paid as a business associate and everything else you can learn. Think of it this way, if someone approached you with a great opportunity, what questions would you ask? Write those questions down and then start answering them. Know this, you are not going to be able to answer every question, but if you can answer the lion share of them, then you are going to be seen as an authority on the subject. People will be more receptive to you and will not be bothered by you telling them that you are not sure, but that you will get the answers to their questions.

Preparing yourself in this fashion, will give you the confidence you need to talk with people about your opportunity/product. You will be well on your way to being an expert and this will set you apart from the majority of other network marketers, even the ones that are offering the same opportunity or product. I will say this again, people don’t buy products or opportunities just because they sound good, they buy because the person that has presented it to them is offering value, their leadership.

Now that you have taken the time to grow your knowledge, it is time to reach out and introduce people to your product and opportunity. There are many ways of doing this. Look at your budget and then craft an approach based on that. Part of a successful approach to building your business is making sure you brand yourself. I go back to the adage that people are interested in doing business with leaders and the only way to present yourself in this light is to brand yourself. You need to make sure that you have a website that offers you the ability to personalize the appearance and message and customize the site to fit you. The site must offer you the ability to capture prospects and then funnel them through a selling environment that will ultimately put money in your pocket and a list that you can market your opportunity too.