Effective Internet Marketing

As we have learned building a website is just a start to creating an internet presence. You can have a beautiful looking website, but if it’s not getting any traffic you might as well put a billboard at the bottom of the ocean!

There are many theories on how to drive traffic to a website. AdWords, AdSense, key names, keywords, etc… All of these may be effective, but they take time and money. Most businesses need RESULTS TODAY/NOW! The only effective way I see that happening now is through Opt-In email marketing.

Email marketing is very effective. It’s very much like direct mail, but through email. You can’t confuse Opt-In emails with SPAM. Opt-in emails are people who have opt-in to receive online marketing. Like Direct Mail it’s a numbers game. But, unlike Direct Mail you have the undivided attention of your prospect because they are only seeing your email when they click on it. No other advertisement, but YOURS! If it is something of interest they can easily click on the link which is designed to drive them to your website. Now it’s up to your website to hold their attention.

This brings us to another effective way to gauge the effectiveness of your website. If you’re getting the traffic to the site, but they fail to navigate past your homepage then you know there’s work that you need to do to improve it and make it more effective.

Now let’s talk cost effectiveness. You can send out hundreds of thousands to millions of emails each day for as little as $75.00. Send out that many postcards in direct mail and it will cost you thousands of dollars!

Tools, Training and Resources For Your MLM or Network Marketing Business

There is a lot to be said for having the right tools and resources, but I have found that having the right training is more important. Without the right training, the best tools and resources will mean very little. Someone once said that knowledge is power. I hold this to be very true. With the right knowledge you hold the keys to the vault, so to speak.

You’ve gone through the investigating, building your plan and budget. You have even picked out the opportunity that you feel is best for you. So now what? You have probably signed up with someone and now have an up-line. That person is giving you encouragement and maybe a few insightful tips on how to get started. You are logged into you dashboard or back office, they are one and the same, and looking at all the buttons and thinking to yourself, where to I start?

Believe it or not, the best place to start is with training. There is going to be all kinds of good information about your opportunity and you need to know as much as you can about it. When you start to talk with people about your opportunity, they are going to have all kinds of questions. If you can’t answer them, then you are toast. Forget Sponsoring them, unless they are already a fan of yours and willing to try anything you suggest. Quite honestly, I have found that not even family or friends are going to do that unless you can answer some basic questions.

Dig in and spend as many hours as necessary learning about the product(s) you are promoting, the different ways you can get paid as a business associate and everything else you can learn. Think of it this way, if someone approached you with a great opportunity, what questions would you ask? Write those questions down and then start answering them. Know this, you are not going to be able to answer every question, but if you can answer the lion share of them, then you are going to be seen as an authority on the subject. People will be more receptive to you and will not be bothered by you telling them that you are not sure, but that you will get the answers to their questions.

Preparing yourself in this fashion, will give you the confidence you need to talk with people about your opportunity/product. You will be well on your way to being an expert and this will set you apart from the majority of other network marketers, even the ones that are offering the same opportunity or product. I will say this again, people don’t buy products or opportunities just because they sound good, they buy because the person that has presented it to them is offering value, their leadership.

Now that you have taken the time to grow your knowledge, it is time to reach out and introduce people to your product and opportunity. There are many ways of doing this. Look at your budget and then craft an approach based on that. Part of a successful approach to building your business is making sure you brand yourself. I go back to the adage that people are interested in doing business with leaders and the only way to present yourself in this light is to brand yourself. You need to make sure that you have a website that offers you the ability to personalize the appearance and message and customize the site to fit you. The site must offer you the ability to capture prospects and then funnel them through a selling environment that will ultimately put money in your pocket and a list that you can market your opportunity too.

Contractor Marketing 101: How to Direct Mail Without Competitors!

In the world of contractor marketing, it is your ad vs. your competitor. For some reason, month after month contractors “battle it out” with shared mail.

Well, you might as well throw money out the window because advertising WITH your competitors, in the same magazine or coupon pack, is crazy!

Direct mail marketing services are constantly evolving as new, more effective tools become available both online and offline. There are now simple and cost effective ways in which you can deliver your mailers and offers, to targeted homeowners, WITHOUT your competitors offers in the mix.

With modern direct mail services, such as the EDDM (Every Door Direct Mail) format offered by the USPS, you can deliver a knock out punch to your competition.

With EDDM (not shared mail), your target homeowner receives a huge direct mail flyer from you, without receiving your competitors ads at the same time (in most cases).

Moreover, this type of solo mail campaign will lend credibility to your business, vastly improve your visibility, and help identify you as the “go to” provider for your specific products and services.

Popular ad agencies may resort to different ways of communication like TV, radio, and internet search campaigns, but solo mailers create an instant and direct connection with your target prospects.

In fact all you need to do is find a good direct mail service provider and give them the copy of your ad, they will manage the design, printing, and distribution for you at super-low rates. Even better, you can leverage their years of experience in print advertising and direct mail marketing, something that is always undervalued!

The best way of ensuring that only your ads reach every destination, is by using the new EDDM program and targeting entire “postal routes” from the USPS. Every single household in your target area(s) will receive your huge full-color flyer and offers, and your phone line should start ringing off the hook!

Do whatever it takes to generate a massive response. You may involve techniques such as creating early bird prizes, gift vouchers, and coupons that demand an immediate response. These inclusions in the mail can instantly make your ads popular. Moreover, you can time your ads to deliver during festivals, Christmas, New Years, Halloween, or simply a promotion for the Spring or Summer. This can also help in establishing an identity with your prospective clients.