Email Marketing Secrets That Few Marketers Know and Most Internet Businesses Violate

News of the impending demise of email marketing has been greatly exaggerated. Email remains the true “killer app” of online relationship marketing. Contrary to the assertions of various overnight social media consultants clambering out of the woodwork, email marketing often gives marketers far more control over target selection and greater ability to monetize than social media marketing can.

Knowing this, businesses from local retail establishments to fortune 500 companies have continued to invest money and other resources in their email marketing efforts to tease out greater and greater returns on investment.

Despite their best efforts, many small business attempts at email marketing are severely compromised by some oft-overlooked challenges that very few online businesses ever stop to consider. Mostly because they either do not know that these factors are important, or presume that they cannot afford the solutions to overcoming them.

Problems of small business email marketing

There is no end of consultants, trainers and marketers waiting to tell you about the latest CAN-SPAM compliance techniques, email subject line copywriting tips, how to use spam checkers, the optimal lengths of the email message body, or the optimal frequency of auto-responder messages.

While all the tactics above are important to know and understand, they are being emphasized at the expense of some of the fundamental principles of direct marketing; principles which are far more important to the success of any strategic marketing campaign online. Here’s a list of some of the biggest mistakes of omission you might be making:

1. Poor Message To Market Match

If you utilize permission-based email marketing tactics such as the use of targeted landing pages and email capture forms geared to specific prospects, you may be surprised to hear me say that your subsequent messages or auto-responder sequences are mismatched to such a list.

Unfortunately, the reality is that most of the messages you send to the subscribers on your lists are likely to be unmatched to the verified needs and interests of these subscribers. For many campaigns, the only well-matched message is the first post-capture message when the subscribers receive exactly what they asked for.

This is due to the fact that marketers often do not create processes and systems to segment their lists according to preferences and buying patterns.

2. Poor synchronization with website analytics

Do you closely track your website usage analytics? Do you use tools that show the behavior of your customers and email list subscribers when they go to your website?

Research has shown that only a small percentage (less than 20 percent) of online relationship marketers use customer data from website analytics to trigger messages or sequences in their email marketing programs. The few businesses that can connect things like shopping cart abandonment or web page abandonment rates to their messages, experience greatly increased ROI.

3. Overlooking Lifecycle email marketing programs

These timing-based email direct marketing campaigns are generally overlooked because companies believe that they always require custom programming…and that’s not the case. Certain specialized email service providers have woken up to the need for delivering offerings that perform these functions for small businesses.

Your relationship-building should depend on the stage of relationship the subscriber is in – prospect, engaged customer, past customer in need of reactivation.

I recently received an email from a marketer which noted that I hadn’t clicked a link in over 4 months and just about required I click the link to their Facebook page or they would assume I wanted to be off their list. I got to their Facebook page just on time to see tons of messages from other subscribers asking not to be removed from the list.

I was compelled to click on the link (and re-engage with them) even though I was somewhat indifferent as to whether I remained subscribed to their list or not. That’s just an illustration of how powerful your messages can be when they are tied to tracked behavior. You can offer lead warming information to prospects, special deals to top customers and repeat visitors, and re-activation incentives to former clients who have not clicked through in a long while.

4. Ignoring multimedia, multichannel contact

Email is not the “be-all” and “end-all” of marketing… or of internet marketing for that matter. It is no panacea. The power of your email marketing program can be greatly amplified when it is sequenced and integrated with a multimedia and multichannel approach that includes direct mail, phone calls and other modes of communication.

While an email thank you message may not be noticed at all, a Thank-you by mail from an online marketer tends to stand out significantly from both emails and other direct mail pieces. I know this from personal experience.

If you own a small business and you have not tried combining a mix of email marketing and SMS marketing methods, you may not be getting the best ROI out of your marketing investment.

How Can You Easily Move Your Large Items?

While moving, when you check out the collection of your large items, then you might get overwhelmed. Objects in your home such as large mirrors, BBQs, washing machines, and other heavy furniture can add a level of stress to your relocation. To move the oversized objects, you can take help from professionals. They will help you in quickly relocating your heavy objects without hurting your back and causing any damage to your belongings.

In this guide, we will provide you with some of the points on how you can move your large item easily.

Start Early

The common mistake that most individuals make is not packing large items early. They leave it for the last moment, which creates a risky situation for fragile items. The situation gets problematic when you are short on time and high on stress. You should plan everything by which passage/way you will move those objects. You can measure the doorways, corridors and rooms according to your objects and also, you can try that before your final moving day. If you ignore these things, then, in the end, you will be left with frustration or tears by looking at the injured or broken items. Thus the more time you will consider for your heavy object relocation, you can avoid unnecessary injuries or hiccups at the last moment.


Individuals think that they will manage things when the time comes, but without any planning or strategy, you will definitely not experience a successful move. It might sound like some lazy work to plan for your move, but it will pay you in terms of a perfect move and saving you from undesired stress. It also provides you with a detailed view that you will not overlook the important points while moving your heavy and large items.

Using Right Tools

You don’t need to be a powerlifter for shifting your large items. You only desire the right tool to execute the job. You can either buy those items or can take them on rent to do your job. Professional removalists Adelaide come with the best tools that are required for moving heavy items. However, the tools that are required for moving your items in the safest manner are:


It is a common moving tool that is required for moving large items effectively. You will find ease in transporting all heavy items without breaking your back. You will find a different variety of dolly. Mostly the utility dolly and furniture dolly are used. The utility dolly consists of an upright frame, a small carry panel, and two wheels. You can use it for moving heavy items, but it is not recommended to lift the oversized items as they can slip from the panel. You can prefer using a furniture dolly as it is flat and four-wheeled and can easily handle oversize items. Using these tools, you can easily move your objects without much effort and help you a lot in loading, unloading to the moving van and inside the home.

Moving Straps

The other term that is used for moving straps is shoulder dolly and lifting straps. By using this, you, along with your friend, can easily move large and heavy items without causing any damage to them. Also, it can be used to secure your heavy objects over a dolly. But you should keep in mind that even with the straps, you need to be careful while moving across narrow corridors and stairs.


It is the invitation for scratch marks over wooden floors by moving the heavy objects roughly over them. So to avoid such a situation, you can use glides or slides. It will not damage your floorboards. Also, you can effortlessly move the objects by sliding on wooden floors.

Stair Rollers

If there is a requirement to move the furniture and other objects with stairs, then using stair rollers is the best option. Its appearance is similar to the utility dolly, but in place of two wheels, it has six wheels. Three wheels are situated on each side so that you can easily move your heavy and large items.

Mattress Sling

Lifting a mattress without using the right tool or other assistance is risky and can cause heavy damage to your health. Thus there is an option of mattress sling that makes your mattress lifting job easy and offers you a secure way to handle it.

Get The Best Help

You should always take assistance from others for moving and shifting your heavy items. If you make a single mistake, then you might encounter an injury or damage to your belongings. Along with others’ assistance, you should also use the right tools and have a proper plan. The right group of tools will work as a powerful device for your moving plan. However, if these things seem hectic to you, then you can contact professional removalists in Adelaide. Bright Removalists is a well-known name in the moving sector and has offered the best assistance for many years. You can count on us for office relocation, home moving, furniture relocation, piano moving, and other such moving tasks.

How Effective Is Direct Response Advertising For Your Home Business?

Large corporations dump several hundreds of thousands of dollars into PPC to
get customers for their products using direct response because they can
simply afford to spend as much. As a home business owner, you don’t have that type of money to sink when using direct response either in TV infomercials
or Google AdWords.

I want to impress upon your mind that the next level of successful marketing
is in building relationship with every prospects that come your way.

For instance, let’s say you are using PPC and you want to get people to buy
your products. If you take the buyer straight to your products sales page,
you will not only make little, you will also spend a lot of money in PPC

However, if you had instead, sent the prospects to a page where he can get a
free report on your market that will give him all the information about the
products he is looking for, you will succeed in getting nearly 40% – 50% of
all your website visitors to download this e-book.

Once the e-book is downloaded, you can follow up with this prospects by sending him only relevant information in that market and products.

Once your reader sees that you offer value and you treat him as a person, and not like an electronic email, he will respect you for that, and will respond
to buying your products when you make them available.

If you ask me, I think the future of marketing anything online and offline is going to be through this avenue. Build a list and relationship in a market
and sell it to those who trust your recommendations. This work better than
direct response advertising.