Traditional MLM Prospecting Vs the NEW Online “Attraction Marketing” Methods

The “Attraction Marketing” Method of prospecting is gaining a lot of momentum in the online Network Marketing scene of late. It is even being embraced by many traditional Offline MLM “gurus”! What makes this online marketing method stand out from the rest at the moment? In this post I will explain the reasons for its superiority over traditional prospecting methods.

This new approach to lead generation being used by a growing number of Network Marketers online today eliminates the need for old school traditional prospecting methods, such as:

o The uncomfortable cold calling of purchased leads
o Holding home meetings
o Attending high cost seminars
o One on one opportunity presentations
o Canvassing your “warm” market (family and friends)…and so on.

It also sure beats the heck out of all those people who spam their opportunity to everyone with a heartbeat, or email address. Lets face it, there are that many people just pitching their opportunity online today, if you take that approach your just going to get lost in all that “look at me” noise going on at the moment. Ask yourself this!… who is more attractive? someone giving away “how to” information which is of benefit to you and the growth of your business, or just getting another link to one of those replicated company generated websites that rarely have anything on them but hype about their XYZ Juice!

Simply put, Attraction Marketing eliminates everything that has been “Unattractive” about promoting your MLM/Network Marketing/Direct Sales or Affiliate opportunity in the past, for anyone who embraces this new style of business building. It removes the “sales process” which then takes the pressure off you personally if your not a “Top Gun” recruiter.

Attraction Marketing is gaining real traction as the preferred method of prospecting. It offers a level playing field for new people choosing to use the Internet to build their business, you now have the same chance of success online as all of the Master Recruiters/Big Players you hear being talked about offline and not all that far behind those already into it. No more need for killer public speaking skills or a psychology degree to “Attract” people to you and your opportunity.

To use this method you simply have to present yourself as an expert, or the “goto” guy or gal. I know!…I can almost here you say…How can I do that, I’m only new to all this, I’m not an expert! I fully understand, I had those exact thoughts myself when I was introduced to the concept. The fact is, no matter when you begin, you will almost certainly be ahead of the thousands of new people flocking online every day searching for ways to build their business.

All you have to do is get started, start educating yourself today! Just do a Google search on “attraction Marketing” and you’ll soon have enough material to put yourself ahead of the next person, by virtue of your research and the knowledge you gained!:-)…If your desire is strong enough…you’ll get started today…if you want to shorten your learning curve, I can supply you with the Blueprint!

Small Business Marketing – An Essential Step In Success

Regardless of the size, a small business must focus on marketing, just like any business of a substantial size. Unlike big businesses, small businesses have a lot of factors that make marketing more difficult. Primarily, these efforts are hindered by budgets and resources.

A marketing strategy is a step-by-step process that examines a business situation or environment. The plan identifies a target client/market, key competition, challenges and opportunities in the market.

Marketing is such an important part of the business process. It’s what brings consumers and products together in a market place.

When you have a well thought out plan in place, you generate more sales because you capture the attention of the market quickly. Small business marketing often has to be especially innovative to overcome the challenges of the limited resources. Your marketing plan forms the foundation for your business decision making, and acts a reference point for making decisions about direction changes. Marketing plans allow you to work towards your predetermined goal.

Primarily, this type of marketing focuses on developing a product or brand identity. A good marketing plan begins with understanding your company’s unique selling position in the marketing place. What is it that makes your products or services unique? Your brand incorporates that unique selling position and establishes an impression of your company in the mind of the target customer.

Many small businesses choose to use some simple methods of marketing their products and brand to their clients. Some methods of marketing include development of a web site, direct mailing efforts such as postcards or brochures, or email marketing campaigns, including newsletters. These marketing efforts are very cost effective – they allow you to contact clients at very little cost and begin the steps of developing brand recognition.

One of the advantages a small business has is flexibility. Although a small company doesn’t have an unlimited amount of money to invest in marketing, they have the advantage of being able to make decisions quickly. If a marketing strategy isn’t working, these businesses can quickly change direction and respond to the needs of a changing market place. Small businesses do have some advantages over the giants – how many can change their marketing strategy within a week?

Marketing for a small business is something that has to be consistently done, almost on a daily basis. You can easily implement a number of marketing tools, such as daily emails, blogs to your website, flyers on windshields or door hangers, etc.

One option a business has is to partner with another business and stretch marketing. Look for a small business that offers a supporting product or service and try to partner with them. Working in partnership with another company gives you flexibility to share expenses, such as graphic designers, printers, web site designers, etc. By sharing resources and times, you may stretch your budget much farther.

Small business marketing is necessary for success. In many cases, your best marketing tool is word of mouth – from satisfied clients. Marketing is essential part of any small business success. Whether you focus your time on developing a marketing plan yourself, or use the advice of experienced professionals, marketing will help establish your company brand and image.

How Effective Is Direct Response Advertising For Your Home Business?

Large corporations dump several hundreds of thousands of dollars into PPC to
get customers for their products using direct response because they can
simply afford to spend as much. As a home business owner, you don’t have that type of money to sink when using direct response either in TV infomercials
or Google AdWords.

I want to impress upon your mind that the next level of successful marketing
is in building relationship with every prospects that come your way.

For instance, let’s say you are using PPC and you want to get people to buy
your products. If you take the buyer straight to your products sales page,
you will not only make little, you will also spend a lot of money in PPC

However, if you had instead, sent the prospects to a page where he can get a
free report on your market that will give him all the information about the
products he is looking for, you will succeed in getting nearly 40% – 50% of
all your website visitors to download this e-book.

Once the e-book is downloaded, you can follow up with this prospects by sending him only relevant information in that market and products.

Once your reader sees that you offer value and you treat him as a person, and not like an electronic email, he will respect you for that, and will respond
to buying your products when you make them available.

If you ask me, I think the future of marketing anything online and offline is going to be through this avenue. Build a list and relationship in a market
and sell it to those who trust your recommendations. This work better than
direct response advertising.