What Are the Best Ways to Make Money Online? Using the Tools the Internet’s Top Marketers Use

If you are looking to make money online and are wondering what are the best ways to make money online, consider that is truly necessary to make really good money online. Do you think you are looking for some good opportunity where some company will pay you to work for them online, or have you considered that in order to make money online you need to learn about the tools and how to use those tools that have enabled others to do truly well doing their own online business?

In order for you to make really good money online, it takes a combination of rock solid knowledge about what really works, as well as the follow through on your part to put that knowledge into action.

There are actually various things one can do online to make money. Things to avoid include online surveys and various other work from home opportunities where you are really working for someone else. What you need to know is that it really is not that hard to gain the skills to start your own online business. All it takes is the proper instruction.

What Are the Best Ways to Make Money Online?

The real key to making money online is knowing how to market online. And the business that has proven to be the most profitable is online marketing. There are many people who have made millions of dollars doing exactly that. Don’t think you can do that? Guess what? Lack of confidence is just plain not necessary here, because the tools, and the exact instruction on how to replicate the successes of the Internet’s top producing Internet marketers is available from a number of different sources.

When you use solid knowledge about how to market online, you can apply it in various ways, including affiliate marketing, direct sales, and network marketing. With the correct knowledge, you can actually do all these approaches simultaneously in an integrated manner. This is how you create multiple streams of income. These are the same things that the current leaders in the industry are using right now.

How to Learn to Use the Tools and Techniques of the Internet’s Top Marketers

If you want to get the inside scoop on how the very top producers of Internet marketing create their successes, you should seek teachers who can demonstrate their knowledge through their own successes. You also want to find mentors who can teach you how to be a successful person in general, because the more you can learn to think and behave like a successful person, the more successful you will be. The best teachers of Internet Marketing are those who can act as real mentors and not just teachers of techniques.

Why Small Business Owners Get Better Sales Results From Relationship Marketing

There are 3 major differences where direct marketing, also known as relationship marketing veers sharply away from traditional marketing and advertising.

You’ll see why it’s the most cost effective method any business can do. But especially small business because let’s face it – you’ll never have the money to throw at marketing and advertising that BIG business does. 

And the good news is you don’t have to. These proven principles will work on or offline across the board, for any business, in any media, with any product or service. 

But first let’s be clear that direct marketing is not just direct mail. It includes mail of course, but that was just the beginning it’s now expanded to include all the mediums available today. Remember the media is just the delivery method.  

So here’s the 3 major differences between traditional marketing and advertising AND direct marketing using direct response advertising. 

The first is – Direct Marketing is based on a one-on-one customer relationship which gives the ability to have 2-way communications. 

Unlike traditional marketing direct marketing relies on dialogue. We all know that people do business with people they know, like and trust and that is best achieved by building the relationship. So it’s not the “catch and kill” approach here. 

Getting the contact details of your prospective customer is goal number one because it puts you in control of the communication process.   You are no longer at the mercy of the crowded marketplace when you are “talking” to your list. 

It’s also easier to find more people like them. 

The second is – Direct Marketing always has a call-to-action so the customer is asked to do something. 

And that’s because you “ask” them to take the action you want them to take – either request more information or place an order immediately.   Whatever is the next logical step in your sales process. In fact it’s called “a call to action” or “asking for the order” which doesn’t happen in the traditional advertising model. 

You see there are actually 2 types of advertising. 

The dreaded awareness advertising and the champion “direct response”. 

It’s important to understand this because the biggest mistake I see small business owners make is they copy big businesses. You won’t make this mistake now you know about direct response advertising but naturally people think that big companies are successful so they must know what they are doing and they “copy” their type of advertising. It’s the last thing you should do. 

Big companies use Awareness advertising which is image based advertising or brand awareness. These big companies, with well known brands have expensive ads that aren’t really selling they are promoting their brand trying to get you to “feel good” hoping when you are out in the marketplace making a buying decision, you’ll remember them. 

They never ask their customer to do anything – think about all the ads you see on TV.   It takes many years and many millions of dollars to make an impact. So don’t waste your money on this. You need ads that sell NOW. 

And we’ve all seen those print ads that don’t ask the reader to do anything – just check out the yellow pages. People pay tens of thousands of dollars for just one advertisement, depending on the size.  And what do they do? Put a big fat logo at the top, boring feature after boring feature in bullet points and a phone number at the bottom. All about the company and product and NOT about the customer. 

Direct response ads, on the other hand are all about the customer, their needs and problems because your customer is listening to radio station WIIFM or What’s in it for ME. And they offer a solution, make an offer then ask the customer to “respond” using a call to action. 

It’s obvious the difference this must have on your advertising response and now that you know this you’ll never look at advertising the same way again! 

The third thing is – Direct Marketing results are measurable which means you know what works and what doesn’t. 

Unlike mass advertising you can make an offer in any media and track the results. It’s simple. So once you know what works and what doesn’t you can test other ads or media to try to improve the results and increase your profit margin. 

Tracking can be simple or sophisticated depending on your systems and resources and will vary for online and offline activities. But all you need is a way to identify where the responses came from and count them. 

You can have proven, predictable results to build your campaigns on and who wouldn’t want that?

Multi-Level Marketing & Network Marketing – Are They All Scams?

Ask 10 people what they think about multi-level marketing, and you will get some very strong opinions.

You will probably find that most people have a very low view of MLM (or network marketing). At your next big family event, stand up and announce that you have just joined the fastest-growing MLM opportunity on the planet, and see how your loved ones react.

Why? Why does a simple business model for product distribution garner so much criticism? Why is there some much negativity associated with MLM? Why are there consumer advocacy groups that actively protest the entire idea of multi-level marketing?

Is all multi-level marketing a scam? What is the real problem with multi-level marketing?

It is not the multi-level aspect. Taking royalties and generating residual income is common practice in the insurance and financial service industries.

It is not the direct-to-consumer distribution model. Many successful companies (such as Dell computers, Sara Lee, and other famous brands) use direct-to-consumer models to sell their products and services.

It is not the concept of paying for the opportunity to distribute a product. MLM critics might knock companies for charging to become a distributor, but this is the same concept that a standard franchise uses. The only difference is that you can get set up with an MLM program for $200 – $500, where getting started with a franchise will begin at $250,000.

So why does MLM have such a bad reputation?

Most of the time, it is because of the second “M”.

Marketing

Most MLM distributors are taught to leverage their “warm markets” to grow their businesses. They are taught to try and sell their friends and families products, and try to recruit them as distributors.

Why? For two reasons:

It Used to Work For The Average Distributor
Back in the 1950′s and 1960′s, when multi-level marketing first became known, people had much larger warm markets. They lived in suburbs, and had neighborhood picnics. Everyone knew everyone else. Our society was very close-knit, we truly lived in communities. Not only that, but multi-level marketing was barely known then. It was a novel concept – make money in your spare time by telling other people in your neighborhood to stop buying from the department store and start buy your products from an MLM company.

Fast-forward to today, and the picture is very different. People barely know their neighbors next door, much less throughout an entire neighborhood. These days, everyone has heard about some sort of “make money from home” scheme. Today we live in a society of guarded skeptics, and we do not want to be sold stuff from our friends and families. Leveraging our personal relationships for financial gain can be interpreted as insulting, and can seriously damage relations with those we most care about.

It Still Works Quite Well…For The Parent Company
The average MLM distributor will stay with a business 3-4 months before giving up. During that time, if they are chasing their friends and family, they will probably sign up 1 or 2 people and spend a few hundred dollars. From a distributor standpoint, it’s peanuts. But from a company standpoint, it’s great! They continuously have new recruits joining the business, and they pass on all the costs of marketing on to the distributors.

They can get away with making it sound like growing a business is a piece of cake by communicating the message that all you have to do to make a significant income is talk to a few friends and family, hand out some flyers and product samples, and you will wake up one morning with a gigantic business.

So can the average person make money in a home-based business? Absolutely. But they can’t rely on their warm market for sustained profitability. A distributor will eventually have to find their target market, and use sound marketing strategies and techniques to target people that are already looking for their products and services.

There are many different marketing tools that a distributor can use to grow a business. However, the reason that most MLM’ers get involved with a business is because they do not have tons of money to spend on their businesses. The three most cost-effective, best-bang-for-your-buck marketing tools that the average distributor can use to find their target market is:

- The Telephone

- The Internet

- The Written Word

When used properly, these tools allow a distributor to leverage their time and their marketing efforts with relatively little investment. They can combine these tools to create effective direct-response campaigns that allow a distributor to see a faster return on their investment. And best of all…they can leave their friends and family members alone, and simply enjoy their relationships for what they are without trying to “pitch” them on their product, service, and opportunity.

If you want to make money in MLM, then learn how to become a good marketer. It is only with good, respectful, effective, target marketing that a person can build a strong downline. MLM is not a “get rich quick” type of program. It pays out via residual income, which means that you get paid tomorrow and the work you do today. It is a legitimate business only if treated like a legitimate business, and that means it takes time, effort, energy, and investment to make it work.