Article Income Secrets – How to Make Indirect and Direct Profits with Your Articles

Q: I’ve hear you say that you can make both indirect and direct profits from your articles. What’s the difference between the two and how do you do it?

A: While there are those who will tell you that you cannot profit from your articles, let’s start with 3 points about these folks:

1. They are wrong.

2. They are your competition.

3. This is a good thing.

With that out of the way, let’s take a closer look at some indirect and some direct methods for profiting with your articles.

Indirect article profits

Indirect is all the traffic and visitors that come to your website from these articles you have out there, and all the inbound links you have from your articles out there. I’ve received new subscribers and added new list members while I have been writing this article.

All you have to do is get one article on EzineArticles.com and you have a link coming in from a website ranked consistently in the top 300 in the world.

Direct article profits

Now the direct way is taking the 7 tips articles or any other articles you write and building it out, expanding and repurposing it into different information products.

A 7 tips article (or any article) can be easily expanded and repurposed into the following information products:

a mini-guide
an ecourse or eprogram
an ebook
a teleseminar
From now on I want you to look at a simple article and see the many information products they can grow into, because that is how you can create your information empire with your articles.

Direct Mail for Bus Services

Bus Services work on economies of scale; lots of seats on one vehicle and many people going the same way are what make it all work. But without massive amounts of riders how can you expect to have a successful bus company? The fact is you can’t and that is why bus services need a robust marketing and advertising program.

Advertising on the buses themselves is not enough to fill up those buses. Bus services need to discover low-cost strategic marketing concepts and inexpensive advertising to get new customers. Direct mail and direct mail marketing coupons are a good way to alert customers that bus services exist, which can save them money on their commute to school or work.

It is recommended that direct-mail marketing coupons in those little coupon packages are sent out every three months to everyone along the route with in a five-mile radius. These direct-mail packages should be sent out to insure that ridership stays at a high level.

One thing that can be done is to turn the coupons into a bus pass good for one day and people will use that bus pass and hopefully enjoy the bus ride and enough to become a regular customer. Direct mail marketing and direct-mail marketing coupon packages work very well for increasing ridership for bus services. Please consider all this in 2006.

Effective Email Marketing Strategies

Although most online entrepreneurs are becoming increasingly aware of the importance of email marketing, many do not know how to conduct an effective email marketing campaign. Unfortunately, these people will be very disadvantaged over competitors who are well versed in using subscriber lists to market to prospects.

The purpose of this article is to bridge this knowledge gap and offer some useful tips for online business owners who would like to implement an email marketing campaign to increase website traffic and of course, sales.

If you can afford to do it, hiring a professional to design and implement an effective email marketing campaign, is the quickest way to get up and running. The reason for this is obvious. Not only are such experts well experienced in email marketing, effective email marketing strategies are constantly being developed and adjusted.

Using the services of someone who can dedicate their working life to implementing successful email marketing campaigns means that you don’t have to experience the long and often expensive learning curve in order to achieve the same outcomes.

By being free to focus on your core business instead of having to spend most of your time learning and implementing new internet and email marketing strategies you will be better placed to achieve your business goals. So a professional who can design a complete email marketing campaign for you can provide an enormous boost to your business on more than one level.

However, once the decision is made to use a professional service, the difficulty is actually finding one that is of high professional quality and can deliver the best outcomes. Do not simply respond to a good piece of advertising or a professional looking website. You need to choose a professional who can demonstrate significant, long term experience, show a track record of successful campaigns, pay attention to your concerns, is able to detail and explain the strategies and can agree to a reasonable deadline for your project completion.

One of the most popular ways to use email marketing is to offer an e-course on a topic related to your niche. Ideally, such a course will comprise short, easy to digest sections, be genuinely informative and of interest to your target audience. You can also write the course in such a way that the information can be used to support selling points for various products and services. However, it is very important that you do not use your e-course to directly sell because this could be deemed to be spam. Simply offer information and links they can follow to your website where you can more directly promote your products or services.

Another very effective email marketing strategy is the publication and distribution of e- newsletters. An e-newsletter is simply an email equivalent of a more traditional print newsletter which is distributed conventionally. The cost of distributing an e-newsletter is next to nothing so it is an ideal method of disseminating information and directing readers back to your website. Most of your e-newsletter should be good quality content including feature articles, briefer articles offering helpful tips, and possibly product reviews.

You can also include graphics if you wish, however you need to be aware that people with slower running computers or on slower internet service plans may become frustrated and close the newsletter. Include links to your website pages or to affiliate sales pages and use some soft sell sales pitches to encourage your readers to click through. Although you can certainly encourage people to buy a product in an e-newsletter, you can be more convincing on your own sales pages.

No matter which email marketing strategy you decide on, you will need to monitor your results regularly. While some aspects of your email marketing strategy may be working, others may not be and will need to be replaced or adjusted. You also need to know what aspects of your email marketing campaign are most successful so that you can use them more often or more comprehensively.

For example, you may notice a spike in website traffic whenever a new newsletter is sent out. If this is the case, it might be a good idea to send your e-newsletter out more often. Just by paying attention to what is working and what is not, you can maximize your email marketing success.