How Can Direct Response Marketing Deliver Education Leads & Increase Applications and Enrollments?

Innovation Ads was originally formed as an education lead generation agency to service academic institutions. As time went by, colleges and universities began demanding applications and enrollments rather than leads. We saw that most academic institutions needed help with the lead follow up process–so we built and refined a set of solutions that address not only lead generation, but lead conversion as well. The Enrollment Solutions Platform, or “ESP”, is a unique platform that combines executive analysis and evaluation, with a dynamic lead generation and lead conversion system. The first step in initiating a campaign that generates more applications and enrollments is a thorough analysis of the existing enrollment process.

Analysis and Evaluation Analysis is the firm bedrock beneath a successful enrollment marketing campaign. In order to establish a comprehensive foundation, our senior staff members work closely with you, in order to: define your current goals and market share; identify the most effective means for attracting and retaining new students; and help determine the appropriate budget for the projected enrollment goals.

Another pivotal piece of our analytic process is “Mystery Shopping”–a term that refers to an anonymous evaluation of the existing enrollment process. Members of our enrollment specialist team walk through your enrollment “funnel” from start to finish, in order determining where improvements can be made. Once analysis is complete, we begin to initiate contact with prospective students.

Initiate Student Contact through Lead Generation We generate student interest by marketing across multiple channels. The direct response nature of our marketing process allows us to reach vast numbers of potential students, in a meticulous manner. Our large economies of scale in both the online and direct TV channels–combined with the direct response marketing and our tracking technologies–ensure that we’re generating more highly qualified leads, for less money. Our direct response strategies include:

o Online Media Planning o Online Media Buying o Direct Response Television o Creative Development o Micro-Site Development o Lead Remarketing o Search Engine Optimization o Trade Name Management o Virtual Tours Lead Conversion: Increase Student Enrollment with Our Prospective Student Conversion System (PSyC) In addition to our lead generation capacities, we’ve created a unique lead conversion solution–the Prospective Student Conversion System (PSYC)–guarantees that your enrollment funnel is working as efficiently as possible. PSyC marries our lead generation capacities to our unique follow up marketing process.

Once we’ve initiated marketing campaigns, and begun to generate student interest, our enrollment specialists that work in The Academic Advising Center (TAAC) initiate outbound phone calls to interested students, and field the inbound phone calls that marketing campaigns generate. The Enrollment Specialists help the prospective student to apply.

In helping students to apply, our Enrollment Specialists gather important marketing information. They enter this critical feedback into our technological platform–Multi-channel Interactive marketing Database, or MIND–, which organizes and tracks the response that each marketing campaign generates. Once the information is in our system, our technology optimizes your campaign according to the response that each piece of marketing material generates.

Our technology informs our Client Services Team which channels and campaigns are generating interested students, and which are not. Our client services team reacts to the success/failure of each phone call by boosting media allocation to successful campaigns/channels, and decreasing allocation to the channels that are not successful.

The must exciting feature of PSYC is the Real Time Optimization that takes place. We’re able to reduce marketing costs because we immediately know which advertising campaigns work, and which don’t: we’re able to cut campaigns that don’t work, and boost campaigns that do work, in a real time manner. This removes a large portion of the “x-factor” from marketing to prospective students.

Growth Strategies: Higher Education Consultant Solutions Enrollment Growth Consultant Solutions that are based on results. Because we have been so successful at increasing student enrollment at colleges and universities, we understand the daunting task that colleges and universities face: providing an academic service to more students within an economically viable framework is very difficult. Because we understand the goals and roadblocks that higher education institutions face, and because we’re able to offer pragmatic Enrollment Management Solutions, we’ve been able to refine our consulting skills in a way no other firm has. While many other consultants do just that–consult–Innovation Ads focuses on generating leads, applications, and enrollments. It is our experience generating tangible results that makes our consultant services so valuable.

Want to learn more about Enrollment Management? Click here to sign up for the Innovation Ads Enrollment Management Whitepaper.

Tips in Creating an Effective Direct Mail Campaign

Creating a direct mail campaign is an effective way to lure the customers new and old alike. However, some online retailers find it a little complicated. However, a bit of hard work commitment and familiarization with the system can do the work.

The following are steps to better your direct marketing experience. Perfecting it will guarantee a much higher sales input.

• Have an understandable purpose of what you want to achieve with your email marketing. You can decide whether you want more patrons or you can keep the old ones and give them incentives to secure their loyalty to your business. Determining your priorities can save money for your business. Furthermore, focusing on a single goal can increase the affectivity of your mailing campaign.

• Personalize your direct email marketing campaign because email users give more importance and attention to mails from friends and relatives and sometimes, they would automatically delete direct emails or would leave them unread. Give your mail a personal touch where it could mean giving out an idea about the origin of the business or a catchy story about how your market came to be.

• Everyone loves discount and free items. These are incentives that can be taken advantage to. You can give incentives to customers who promote your products to their friends; first time customers and people who are loyal to your business. Giving incentives is also a way to heighten the popularity of the business. This is where the word of mouth comes in.

• In your email marketing operation, always post the gains and motives why they should patronize your products. You can point out achievements or positive comments regarding the quality of your merchandise. This will give your prospect customers an idea as to how competitive you are with the other companies. Do not forget to keep things in a neutral level so it wouldn’t give others an idea that it may just be your ego talking,

These are just simple steps that can raise the efficacy of your technique. When you execute the steps successfully, there is a good chance that customers will start to thrive on your business.

3 Reasons Not To Hire A Marketing Agency

Are you considering hiring a marketing agency to do the marketing side of things for you? If so, then you may want to consider this option. Most of the work that they can do for you are things that you can do for yourself. Plus, the fees that they charge to come up with campaigns for you are outrageous.

You don’t need to hire an agency. Your success in business depends on 2 things: a good list, and a good offer. I’m confident that you already have the offer, but the list is something that you don’t know how to get. Heck, some marketing agencies don’t even know how to get the list for you.

So why shouldn’t you hire a marketing agency? Well, I’ve put together some of my top reasons why you shouldn’t use a marketing agency. Here’s reason number 1:

1) They cost too much

For what they charge you, you could probably run a few display ads in your local newspaper – along with a direct mail campaign. And I’m willing to bet that you don’t have the money to fork over just to try out a new “marketing secret”. Your funds are probably tight, and needs to be used on something that is proven and guaranteed to work.

If you don’t have the thousands of dollars to hiring a marketing agency, I suggest you don’t do it. Here’s another reason why you shouldn’t hire a marketing agency:

2) The work is easy

Everything that they will do for you, you can do for yourself. And eventually you will have to start doing things on your own because once the contract is up with you and marketing agency, you will have to go back and start marketing on your again. This probably makes you want to vomit, but it’s just the truth of the matter.

Here’s the last reason why you shouldn’t hire an agency

3) You could find a good course on marketing

Instead of spending thousands on a marketing agency, you should know that there are “small business marketing products” out there that will help you to market your business. And these products cost considerably lower than what it would cost you to hire a marketing firm.

All you need to know about is something called “direct response marketing”. Marketing agencies specialize in brand advertising, instead of delivering you results right away – so you have to keep this in mind. Brand advertising will always take a longer time to work than direct response advertising, so give brand advertising the boot, and stick with direct response.

With all of these options considered, this is why I don’t consider you using a marketing agency when you can do the marketing yourself. Believe in yourself as a business owner and start bringing new customers into your place of business. You can do it without betting the farm on a marketing agency. 2+2 just doesn’t equal 4 when you hire an agency – so keep that in mind.

Good luck with using these tips to have the kind of marketing success you crave.