Direct Mail for Bus Services

Bus Services work on economies of scale; lots of seats on one vehicle and many people going the same way are what make it all work. But without massive amounts of riders how can you expect to have a successful bus company? The fact is you can’t and that is why bus services need a robust marketing and advertising program.

Advertising on the buses themselves is not enough to fill up those buses. Bus services need to discover low-cost strategic marketing concepts and inexpensive advertising to get new customers. Direct mail and direct mail marketing coupons are a good way to alert customers that bus services exist, which can save them money on their commute to school or work.

It is recommended that direct-mail marketing coupons in those little coupon packages are sent out every three months to everyone along the route with in a five-mile radius. These direct-mail packages should be sent out to insure that ridership stays at a high level.

One thing that can be done is to turn the coupons into a bus pass good for one day and people will use that bus pass and hopefully enjoy the bus ride and enough to become a regular customer. Direct mail marketing and direct-mail marketing coupon packages work very well for increasing ridership for bus services. Please consider all this in 2006.

Small Business Marketing – An Essential Step In Success

Regardless of the size, a small business must focus on marketing, just like any business of a substantial size. Unlike big businesses, small businesses have a lot of factors that make marketing more difficult. Primarily, these efforts are hindered by budgets and resources.

A marketing strategy is a step-by-step process that examines a business situation or environment. The plan identifies a target client/market, key competition, challenges and opportunities in the market.

Marketing is such an important part of the business process. It’s what brings consumers and products together in a market place.

When you have a well thought out plan in place, you generate more sales because you capture the attention of the market quickly. Small business marketing often has to be especially innovative to overcome the challenges of the limited resources. Your marketing plan forms the foundation for your business decision making, and acts a reference point for making decisions about direction changes. Marketing plans allow you to work towards your predetermined goal.

Primarily, this type of marketing focuses on developing a product or brand identity. A good marketing plan begins with understanding your company’s unique selling position in the marketing place. What is it that makes your products or services unique? Your brand incorporates that unique selling position and establishes an impression of your company in the mind of the target customer.

Many small businesses choose to use some simple methods of marketing their products and brand to their clients. Some methods of marketing include development of a web site, direct mailing efforts such as postcards or brochures, or email marketing campaigns, including newsletters. These marketing efforts are very cost effective – they allow you to contact clients at very little cost and begin the steps of developing brand recognition.

One of the advantages a small business has is flexibility. Although a small company doesn’t have an unlimited amount of money to invest in marketing, they have the advantage of being able to make decisions quickly. If a marketing strategy isn’t working, these businesses can quickly change direction and respond to the needs of a changing market place. Small businesses do have some advantages over the giants – how many can change their marketing strategy within a week?

Marketing for a small business is something that has to be consistently done, almost on a daily basis. You can easily implement a number of marketing tools, such as daily emails, blogs to your website, flyers on windshields or door hangers, etc.

One option a business has is to partner with another business and stretch marketing. Look for a small business that offers a supporting product or service and try to partner with them. Working in partnership with another company gives you flexibility to share expenses, such as graphic designers, printers, web site designers, etc. By sharing resources and times, you may stretch your budget much farther.

Small business marketing is necessary for success. In many cases, your best marketing tool is word of mouth – from satisfied clients. Marketing is essential part of any small business success. Whether you focus your time on developing a marketing plan yourself, or use the advice of experienced professionals, marketing will help establish your company brand and image.

Direct Sales and Network Marketing With Social Media

Social media and networking sites like Facebook and Twitter have dramatically influenced online home business network marketing and direct sales. These powerful and dynamic outlets have added new, cost free ways to reach potential customers and to capitalize on expanded listings of your products, business and opportunities. Promoting, network marketing and direct sales, using social media sites, can prove to be very effective, no cost techniques to improve the visibility and recognition of your business, products and opportunities.

Potential customers are now using these social media and social networking sites to conduct business, opportunity and product research; to locate experienced references and to pursue first hand consumer recommendations. This translates into an incredible opportunity for reputable business owners to get unlimited exposure.

Your best bet, as a retailer, wholesaler or seller, is to develop a relationship with your potential customer, first. That is what these social media sites are all about. Developing relationships. I am not suggesting that you need to find a new best friend. But, a recognizable friendship will benefit you, big time, when it comes time for your sales pitch. Avoid blanketing your new acquaintance with impersonal sales pitches, in the beginning. Consumers do not make purchases from faceless companies or factories. People make purchases from other people. Their purchases are based on emotions and not on practicality. So, if you have already developed a friendly relationship with your potential customer, and they like you personally – when it comes time to make a purchase, it will be more likely to happen through you.

Remember, strategically network and develop friendships with new potential customers first, then market products and work from home business opportunities to them, later on. I Hope this brief article helps. Looking forward to connecting with you.