How your HVAC business can tackle the petrol price hike

The South African government recently announced a petrol price increase. This news is terrible for businesses – especially those with mobile technicians travelling to clients and worksites every day. As summer is a busy season for HVAC businesses, we know that the increase in petrol price is particularly stressful for organisations in this industry. If you own an HVAC business, reducing fuel costs will be one of your top priorities this summer. Fortunately, there are ways you can manage the price increase. We’ve put together some ideas to help you tackle the petrol price hike.

Plan your routes efficiently

If you plan every journey efficiently and map out the shortest route for every job, you can reduce fuel consumption. With efficient route planning, you can also find ways to avoid road accidents, traffic, and roadblocks to minimise idling and the need for drivers to stop and start their vehicles, which can also help you save on petrol. You can do all this with a route planning tool and find the nearest mobile technician to reduce travel time and petrol costs.

Make vehicle maintenance a priority

Vehicles kept in good working condition are generally more fuel-efficient, so don’t downplay the importance of regular maintenance. Follow the oil change intervals for your fleet vehicles and change your air filters when you do oil change services. Tyre pressure also plays a role in fuel efficiency, and underinflated tyres can cost you more in petrol, so check the tyre pressure of your fleet vehicles frequently.

Focus on driver behaviour

Speeding, idling, heavy braking, and revving can increase fuel consumption, so monitoring driver behaviour is essential. You can use many different systems to keep an eye on driver behaviour. HVAC Software offers the best solution for businesses in this industry, as you can access performance reports to track the overall behaviour of your drivers. If the data shows your drivers aren’t driving efficiently, you can provide training to refine their skills and improve fuel efficiency.

Track your vehicles

With vehicle tracking, you can see if your drivers are sticking to their routes or travelling to other locations during work hours and using more petrol than necessary. With a vehicle tracking system, you can see the live location of all your vehicles all the time. You can also look at the history of previous journeys if you think your drivers have taken an unusual route or travelled to a location that’s not on their job list. Vehicle tracking keeps your drivers accountable and helps reduce your petrol costs.

Cut your expenses

Petrol prices are out of your control, but there may be other expenses you can cut to lighten your financial burden. It’s easier to manage all your costs with a tool like HVAC Software, which lets you record all your business expenses and gives you accurate expense reports. With a precise overview of all your expenses, you can see what costs you can afford to reduce, and you can see how much of a difference it will make once you’ve cut your bills. With HVAC Software, you can also use Smart Planning to manage and automate job scheduling based on technician availability and travel distance to save time and money.

Invest in fuel-efficient vehicles

While this may only be an idea for your business to use in the future, investing in fuel-efficient vehicles could be helpful in the long run – especially if the price of petrol continues to rise. The petrol price has almost doubled in the past decade, and it’s impossible to predict when it will come down again. It may be time to invest in vehicles that offer the best bang for your buck.

Multi-Level Marketing & Network Marketing – Are They All Scams?

Ask 10 people what they think about multi-level marketing, and you will get some very strong opinions.

You will probably find that most people have a very low view of MLM (or network marketing). At your next big family event, stand up and announce that you have just joined the fastest-growing MLM opportunity on the planet, and see how your loved ones react.

Why? Why does a simple business model for product distribution garner so much criticism? Why is there some much negativity associated with MLM? Why are there consumer advocacy groups that actively protest the entire idea of multi-level marketing?

Is all multi-level marketing a scam? What is the real problem with multi-level marketing?

It is not the multi-level aspect. Taking royalties and generating residual income is common practice in the insurance and financial service industries.

It is not the direct-to-consumer distribution model. Many successful companies (such as Dell computers, Sara Lee, and other famous brands) use direct-to-consumer models to sell their products and services.

It is not the concept of paying for the opportunity to distribute a product. MLM critics might knock companies for charging to become a distributor, but this is the same concept that a standard franchise uses. The only difference is that you can get set up with an MLM program for $200 – $500, where getting started with a franchise will begin at $250,000.

So why does MLM have such a bad reputation?

Most of the time, it is because of the second “M”.

Marketing

Most MLM distributors are taught to leverage their “warm markets” to grow their businesses. They are taught to try and sell their friends and families products, and try to recruit them as distributors.

Why? For two reasons:

It Used to Work For The Average Distributor
Back in the 1950′s and 1960′s, when multi-level marketing first became known, people had much larger warm markets. They lived in suburbs, and had neighborhood picnics. Everyone knew everyone else. Our society was very close-knit, we truly lived in communities. Not only that, but multi-level marketing was barely known then. It was a novel concept – make money in your spare time by telling other people in your neighborhood to stop buying from the department store and start buy your products from an MLM company.

Fast-forward to today, and the picture is very different. People barely know their neighbors next door, much less throughout an entire neighborhood. These days, everyone has heard about some sort of “make money from home” scheme. Today we live in a society of guarded skeptics, and we do not want to be sold stuff from our friends and families. Leveraging our personal relationships for financial gain can be interpreted as insulting, and can seriously damage relations with those we most care about.

It Still Works Quite Well…For The Parent Company
The average MLM distributor will stay with a business 3-4 months before giving up. During that time, if they are chasing their friends and family, they will probably sign up 1 or 2 people and spend a few hundred dollars. From a distributor standpoint, it’s peanuts. But from a company standpoint, it’s great! They continuously have new recruits joining the business, and they pass on all the costs of marketing on to the distributors.

They can get away with making it sound like growing a business is a piece of cake by communicating the message that all you have to do to make a significant income is talk to a few friends and family, hand out some flyers and product samples, and you will wake up one morning with a gigantic business.

So can the average person make money in a home-based business? Absolutely. But they can’t rely on their warm market for sustained profitability. A distributor will eventually have to find their target market, and use sound marketing strategies and techniques to target people that are already looking for their products and services.

There are many different marketing tools that a distributor can use to grow a business. However, the reason that most MLM’ers get involved with a business is because they do not have tons of money to spend on their businesses. The three most cost-effective, best-bang-for-your-buck marketing tools that the average distributor can use to find their target market is:

- The Telephone

- The Internet

- The Written Word

When used properly, these tools allow a distributor to leverage their time and their marketing efforts with relatively little investment. They can combine these tools to create effective direct-response campaigns that allow a distributor to see a faster return on their investment. And best of all…they can leave their friends and family members alone, and simply enjoy their relationships for what they are without trying to “pitch” them on their product, service, and opportunity.

If you want to make money in MLM, then learn how to become a good marketer. It is only with good, respectful, effective, target marketing that a person can build a strong downline. MLM is not a “get rich quick” type of program. It pays out via residual income, which means that you get paid tomorrow and the work you do today. It is a legitimate business only if treated like a legitimate business, and that means it takes time, effort, energy, and investment to make it work.

Effective Internet Marketing

As we have learned building a website is just a start to creating an internet presence. You can have a beautiful looking website, but if it’s not getting any traffic you might as well put a billboard at the bottom of the ocean!

There are many theories on how to drive traffic to a website. AdWords, AdSense, key names, keywords, etc… All of these may be effective, but they take time and money. Most businesses need RESULTS TODAY/NOW! The only effective way I see that happening now is through Opt-In email marketing.

Email marketing is very effective. It’s very much like direct mail, but through email. You can’t confuse Opt-In emails with SPAM. Opt-in emails are people who have opt-in to receive online marketing. Like Direct Mail it’s a numbers game. But, unlike Direct Mail you have the undivided attention of your prospect because they are only seeing your email when they click on it. No other advertisement, but YOURS! If it is something of interest they can easily click on the link which is designed to drive them to your website. Now it’s up to your website to hold their attention.

This brings us to another effective way to gauge the effectiveness of your website. If you’re getting the traffic to the site, but they fail to navigate past your homepage then you know there’s work that you need to do to improve it and make it more effective.

Now let’s talk cost effectiveness. You can send out hundreds of thousands to millions of emails each day for as little as $75.00. Send out that many postcards in direct mail and it will cost you thousands of dollars!