A checklist for commercial property maintenance in winter

Winter is one of the most challenging seasons for property managers. While everyone is getting ready for the festive season, property managers prepare buildings to withstand heavy rain and snow to prevent damage. Winter maintenance can be a stressful task. To get your commercial buildings ready for the season, take a look at this comprehensive checklist and use Property Maintenance Software to keep track of your winter maintenance jobs.

Inspect HVAC systems

Check your heating, ventilation and air conditioning systems to make sure they’re working. Preventative HVAC maintenance is essential at this time of the year – you want to avoid as many repairs or replacements as possible, as there’s nothing worse than a cold building in winter. Arrange for your HVAC systems to be serviced and make sure the technicians change any filters that need to be replaced, clean drains and pipes, and check for gas leaks.

Check the property’s exterior.

It’s difficult to do repairs outside a building when the weather is terrible, so check the property’s exterior now to avoid fixing problems in stormy weather. Make sure the windows and doors are weatherproof, check the roof for loose shingles, the gutters for leaves, and trim back or remove branches that could fall and damage your property. Keep the areas around your building where people walk clear of snow and ice to avoid accidents where your tenants could be injured. Arrange for snow removal services throughout the season to regularly clear pathways.

Make sure buildings are well insulated.

To keep the heat in, make certain the building is well insulated. A poorly insulated property can increase your heating bill, which you’ll want to avoid as the price of gas continues to rise. Get a contractor to check your building’s insulation and ensure that the roof, windows, doors, floor, and walls are well insulated. Double glazed windows and doors can keep heat in the building, which is something to keep in mind for your property in the future.

Keep your smoke detectors working.

You should maintain your smoke detectors all year round, but it’s imperative to ensure they’re working during the winter months. During winter, tenants keep the building warm with heating. While central heating systems are reasonably safe, portable heaters and radiators can start a fire if they’re in contact with flammable furniture or clothing. You can test your smoke detectors by simply pressing the test button. If the alarm doesn’t work, you may need to replace the battery, get a new alarm, or get a fire alarm engineer to check the device for you.

Prevent frozen pipes

When pipes are frozen, it can be a real nuisance to have no running water. But frozen pipes aren’t only an inconvenience – they can be dangerous and experience too. When water is stuck inside a frozen pipe, it expands and puts pressure on the drain, which could burst the pipes and cause water damage. To protect your building and avoid expensive repairs, get a professional plumber to prepare your pipes for winter and prevent the cost of fixing frozen pipes in the middle of winter.

Stay on top of your checklist with Property Maintenance Software

It’s easy to lose track of your projects when you’re managing multiple winter maintenance jobs at a time. Make sure you get to every task before winter with Property Maintenance Software – a tool that makes it easier to create, assign and schedule maintenance jobs.

Contractor Marketing 101: How to Direct Mail Without Competitors!

In the world of contractor marketing, it is your ad vs. your competitor. For some reason, month after month contractors “battle it out” with shared mail.

Well, you might as well throw money out the window because advertising WITH your competitors, in the same magazine or coupon pack, is crazy!

Direct mail marketing services are constantly evolving as new, more effective tools become available both online and offline. There are now simple and cost effective ways in which you can deliver your mailers and offers, to targeted homeowners, WITHOUT your competitors offers in the mix.

With modern direct mail services, such as the EDDM (Every Door Direct Mail) format offered by the USPS, you can deliver a knock out punch to your competition.

With EDDM (not shared mail), your target homeowner receives a huge direct mail flyer from you, without receiving your competitors ads at the same time (in most cases).

Moreover, this type of solo mail campaign will lend credibility to your business, vastly improve your visibility, and help identify you as the “go to” provider for your specific products and services.

Popular ad agencies may resort to different ways of communication like TV, radio, and internet search campaigns, but solo mailers create an instant and direct connection with your target prospects.

In fact all you need to do is find a good direct mail service provider and give them the copy of your ad, they will manage the design, printing, and distribution for you at super-low rates. Even better, you can leverage their years of experience in print advertising and direct mail marketing, something that is always undervalued!

The best way of ensuring that only your ads reach every destination, is by using the new EDDM program and targeting entire “postal routes” from the USPS. Every single household in your target area(s) will receive your huge full-color flyer and offers, and your phone line should start ringing off the hook!

Do whatever it takes to generate a massive response. You may involve techniques such as creating early bird prizes, gift vouchers, and coupons that demand an immediate response. These inclusions in the mail can instantly make your ads popular. Moreover, you can time your ads to deliver during festivals, Christmas, New Years, Halloween, or simply a promotion for the Spring or Summer. This can also help in establishing an identity with your prospective clients.

Tips in Creating an Effective Direct Mail Campaign

Creating a direct mail campaign is an effective way to lure the customers new and old alike. However, some online retailers find it a little complicated. However, a bit of hard work commitment and familiarization with the system can do the work.

The following are steps to better your direct marketing experience. Perfecting it will guarantee a much higher sales input.

• Have an understandable purpose of what you want to achieve with your email marketing. You can decide whether you want more patrons or you can keep the old ones and give them incentives to secure their loyalty to your business. Determining your priorities can save money for your business. Furthermore, focusing on a single goal can increase the affectivity of your mailing campaign.

• Personalize your direct email marketing campaign because email users give more importance and attention to mails from friends and relatives and sometimes, they would automatically delete direct emails or would leave them unread. Give your mail a personal touch where it could mean giving out an idea about the origin of the business or a catchy story about how your market came to be.

• Everyone loves discount and free items. These are incentives that can be taken advantage to. You can give incentives to customers who promote your products to their friends; first time customers and people who are loyal to your business. Giving incentives is also a way to heighten the popularity of the business. This is where the word of mouth comes in.

• In your email marketing operation, always post the gains and motives why they should patronize your products. You can point out achievements or positive comments regarding the quality of your merchandise. This will give your prospect customers an idea as to how competitive you are with the other companies. Do not forget to keep things in a neutral level so it wouldn’t give others an idea that it may just be your ego talking,

These are just simple steps that can raise the efficacy of your technique. When you execute the steps successfully, there is a good chance that customers will start to thrive on your business.