Article Income Secrets – How to Make Indirect and Direct Profits with Your Articles

Q: I’ve hear you say that you can make both indirect and direct profits from your articles. What’s the difference between the two and how do you do it?

A: While there are those who will tell you that you cannot profit from your articles, let’s start with 3 points about these folks:

1. They are wrong.

2. They are your competition.

3. This is a good thing.

With that out of the way, let’s take a closer look at some indirect and some direct methods for profiting with your articles.

Indirect article profits

Indirect is all the traffic and visitors that come to your website from these articles you have out there, and all the inbound links you have from your articles out there. I’ve received new subscribers and added new list members while I have been writing this article.

All you have to do is get one article on EzineArticles.com and you have a link coming in from a website ranked consistently in the top 300 in the world.

Direct article profits

Now the direct way is taking the 7 tips articles or any other articles you write and building it out, expanding and repurposing it into different information products.

A 7 tips article (or any article) can be easily expanded and repurposed into the following information products:

a mini-guide
an ecourse or eprogram
an ebook
a teleseminar
From now on I want you to look at a simple article and see the many information products they can grow into, because that is how you can create your information empire with your articles.

How To Successfuly Use Direct Linking In PPC Campaigns

If you are interested in Pay Per Click marketing using Google AdWords, MSN Adcenter, or Yahoo’s Overture you have most-likely heard people asking about how effective it is to do direct linking to an affiliate offer from your PPC ad. The idea in general is to cut out the middle man (your own landing page / website) and to redirect the customer instantly to the merchants landing page. Many merchants prohibits you from doing this, others do not. If you found one that does allow direct linking you still face the problem that is called Google Quality Score. Since you do not have control over the target website, you cannot modify the landing page and therefore a lot of steps to improve your quality score cannot be done.

Assuming you are still interested in that topic, I can tell you that it is possible to achieve very high quality scores and click prices of $0.02 with direct linking. But this requires some good research and does not work with every affiliate program. The most important thing to look at is to see if the landing page of the merchant is mainly made out of images or if there is actual text. Don’t even bother to work on the image-based landing pages with a direct linking campaign. You’ll see $5.00 and $10.00 minimum bid prices before you can say “Goodnight, Gracie”. ;) This disqualifies many affiliate programs from being used for direct linking, but still leaves some out there that you can use. I leave it up to you to find the ones that work.

Once you have identified the right merchant and found products providing enough affiliate commission worth doing PPC, it’s all yours. Scan the web page for keywords and key phrases and match those to product related searches. You’ll achieve the best results on 100% matches. Pick small pieces of the entire product name as an example. Often the online retailer will show the entire product name which can go up into more than 10 words. Nobody will search for the long name, but you can cut it into pieces and use those to build keyword lists. If you use so-called “buy” words, make sure they are located on the landing page and are in close proximity of your other keyword. The word “coupon” at the bottom of a page will not work well with the name of a specific contact lens in the upper part of the same page. Your quality score would suffer. Instead it might be worth looking at the actual page title and use parts of that for your keyword lists. Here comes an important piece of information. Pick your main keyword once you have build the Google AdWords campaign and dump it into the keywords tool. I had several cases now where Google actually suggested some really well converting and relevant keywords to me and upon adding them I was able to get minimum bid pricing as low as $0.02 per click.

Be warned – direct linking is difficult and requires a lot of work and volume. Volume in regards to ad groups and campaigns. Since you cannot modify the landing page there are only x number of words available. You can make up for that by promoting more products. Your ROI will be muss less compared to using your own landing page, but it can be a good indicator when testing stuff. If you break even by direct linking, try doing your own domain/landing page for the same product. If done right you can double or triple your profits and then expand the campaign. You probably now think about using Amazon for direct linking. Again, be warned. This can work, but there is huge competition and you will fight for the spots since only one display URL will make it onto a page showing search results. If you build up volume you could even promote book titles and then benefit from the tiered commission rate Amazon has. Build 500 campaigns for 500 different books and sell 25 books a day. Amazon is flooded by affiliates promoting Amazon products via direct linking. Most of them do not earn much money from it. Amazon’s reporting is 24 hours delayed and you do not always see when you’re outbid by someone else. It requires a lot of attention. But – there are many other affiliate program out there where you can use direct linking and easily earn a 20% or 30% ROI (again, think volume).

Drawing Up A Successful Small Business Marketing Plan

Every small business owner dreams of drawing up a good marketing plan, implementing it and seeing revenue increase. It is worth taking a look at the elements of a strategically relevant plan that is detailed enough for the business person to assess the suitability of a large number of available marketing tactics appropriate to the business concerned. There are seven key areas involved when it comes to creating a strong and efficient marketing plan for your business.

1. Vision. There has to be a marketing vision that mirrors the overall business vision. So for instance if you marketing vision is to expand your market into previously untapped markets but your business vision is to carry on doing the same old thing, the two are not matched. This will weaken your marketing efforts and produce negligible results.

2. Awareness. For your marketing efforts be effective you have to comprehend and accept the particular needs, concerns and assumptions of your target audience. If you neglect to do so the result will be poor communications and reduced return on investment.

3. Competition. It is vital to analyze your competitors in the marketplace whether direct, indirect or variable. Your direct competitors are self explanatory e.g. shoe shops compete directly with other shoe shops. Your indirect competitors compete for the same budget in the same general area e.g. movie theatres compete with restaurant for family entertainment spending. Variable competition refers to external factors that could disrupt your business e.g. a bridge is washed away in a flood preventing customers from reaching your offices.

4. Message. It is important to work out the communications element, i.e. the basic message, you want to get across to your audience. An inappropriate message could do your marketing campaign more harm than good. It could even benefit your competitors.

5. Media. Once you have clarity about your marketing message it is time to decide how precisely the target market is to be reached. Try to eliminate personal preferences from the mix. Just because you like SMS campaigns does not necessarily mean it is appropriate for your business or your target audience. Endeavour to use a wide selection of media.

6. Analysis. Determine how you are going to test, measure and tweak your marketing efforts in the short and long term. Build these methods into your marketing plan. This is very important. I would go so far as to say that you should eliminate any media where your efforts cannot be measured precisely. If your intention is to gain new markets then you must make sure that the success of this plan is measurable. This is the only way you will be evaluate and adjust your marketing campaign as required.

7. Funnels. These are marketing systems whereby you should define the process whereby your target audience is addressed, your prospects garnered, how they will be informed and how they will eventually become customers. By designing your funnel you will be able to streamline the process and instill continuity for staff and customers alike.