How Can Direct Response Marketing Deliver Education Leads & Increase Applications and Enrollments?

Innovation Ads was originally formed as an education lead generation agency to service academic institutions. As time went by, colleges and universities began demanding applications and enrollments rather than leads. We saw that most academic institutions needed help with the lead follow up process–so we built and refined a set of solutions that address not only lead generation, but lead conversion as well. The Enrollment Solutions Platform, or “ESP”, is a unique platform that combines executive analysis and evaluation, with a dynamic lead generation and lead conversion system. The first step in initiating a campaign that generates more applications and enrollments is a thorough analysis of the existing enrollment process.

Analysis and Evaluation Analysis is the firm bedrock beneath a successful enrollment marketing campaign. In order to establish a comprehensive foundation, our senior staff members work closely with you, in order to: define your current goals and market share; identify the most effective means for attracting and retaining new students; and help determine the appropriate budget for the projected enrollment goals.

Another pivotal piece of our analytic process is “Mystery Shopping”–a term that refers to an anonymous evaluation of the existing enrollment process. Members of our enrollment specialist team walk through your enrollment “funnel” from start to finish, in order determining where improvements can be made. Once analysis is complete, we begin to initiate contact with prospective students.

Initiate Student Contact through Lead Generation We generate student interest by marketing across multiple channels. The direct response nature of our marketing process allows us to reach vast numbers of potential students, in a meticulous manner. Our large economies of scale in both the online and direct TV channels–combined with the direct response marketing and our tracking technologies–ensure that we’re generating more highly qualified leads, for less money. Our direct response strategies include:

o Online Media Planning o Online Media Buying o Direct Response Television o Creative Development o Micro-Site Development o Lead Remarketing o Search Engine Optimization o Trade Name Management o Virtual Tours Lead Conversion: Increase Student Enrollment with Our Prospective Student Conversion System (PSyC) In addition to our lead generation capacities, we’ve created a unique lead conversion solution–the Prospective Student Conversion System (PSYC)–guarantees that your enrollment funnel is working as efficiently as possible. PSyC marries our lead generation capacities to our unique follow up marketing process.

Once we’ve initiated marketing campaigns, and begun to generate student interest, our enrollment specialists that work in The Academic Advising Center (TAAC) initiate outbound phone calls to interested students, and field the inbound phone calls that marketing campaigns generate. The Enrollment Specialists help the prospective student to apply.

In helping students to apply, our Enrollment Specialists gather important marketing information. They enter this critical feedback into our technological platform–Multi-channel Interactive marketing Database, or MIND–, which organizes and tracks the response that each marketing campaign generates. Once the information is in our system, our technology optimizes your campaign according to the response that each piece of marketing material generates.

Our technology informs our Client Services Team which channels and campaigns are generating interested students, and which are not. Our client services team reacts to the success/failure of each phone call by boosting media allocation to successful campaigns/channels, and decreasing allocation to the channels that are not successful.

The must exciting feature of PSYC is the Real Time Optimization that takes place. We’re able to reduce marketing costs because we immediately know which advertising campaigns work, and which don’t: we’re able to cut campaigns that don’t work, and boost campaigns that do work, in a real time manner. This removes a large portion of the “x-factor” from marketing to prospective students.

Growth Strategies: Higher Education Consultant Solutions Enrollment Growth Consultant Solutions that are based on results. Because we have been so successful at increasing student enrollment at colleges and universities, we understand the daunting task that colleges and universities face: providing an academic service to more students within an economically viable framework is very difficult. Because we understand the goals and roadblocks that higher education institutions face, and because we’re able to offer pragmatic Enrollment Management Solutions, we’ve been able to refine our consulting skills in a way no other firm has. While many other consultants do just that–consult–Innovation Ads focuses on generating leads, applications, and enrollments. It is our experience generating tangible results that makes our consultant services so valuable.

Want to learn more about Enrollment Management? Click here to sign up for the Innovation Ads Enrollment Management Whitepaper.

Integrated Marketing Tip 3 – Direct Mail and Email Marketing

Let’s All be Friends: Integrating Direct Mail and Email Marketing Marketers understand that first impressions mean everything. And they also know that those good impressions need to be sustained. Messages should be reinforced – many times, and in multiple channels – until your audience sees you as recognizable, trustworthy, and someone they want to do business with.

Unfortunately, using only one channel – say, email exclusively – to communicate your message forces the recipient to interact and respond via the channel you choose, not the one that is most comfortable for the recipient. That one-size-fits-all approach often leads to less-successful campaigns; but it can be avoided by using email in concert with direct mail. Indeed, response increases across the board when direct mail and email are combined in a multi-channel campaign. This two-ply marketing strategy will also strengthen your brand by reinforcing a consistent theme across channels.

Fortunately, the tools to coordinate a synchronized, direct mail and email campaign do not need to be overly complicated. Where do you begin? There are four elements to consider: branding; timing; the call to action; and analysis.

1. Branding and consistency: Both your direct mail piece and your email should contain the same slogans, logo, and other marks that help your prospects identify your company. If your marketing campaign includes a tagline or other brand-reinforcing slogans, you can repeat those in both the email subject and the envelope copy or a prominent line in the postal piece. Simple and to the point is best: keep your headline between 30 to 40 characters and try to make it brand-specific, action-oriented, or benefit-driven. To maximize the effectiveness of your direct mail and email campaign, play one off the other – and play to each channel’s strengths. You might, for example, consider sending the direct mail piece first, introducing the benefits you offer the prospect. Let the recipient know that in a week you’ll be following up with an email with a special online coupon.

2. Timing and frequency: Much has been studied and written about the day of week and time of day that maximize email open rates (it really depends on your audience – test and see what works best for you). More important is the timing of your email relative to your print mailer. In most cases, it is best for the first email to hit a week after the postal mail arrives (give or take a day or two). The printed piece goes first because it has a longer shelf life. Emails should continue at regular intervals.

How often should you mail? It depends on what you’re sending. Brochures and catalogs are often mailed quarterly, accompanied by monthly emails. Postcards and smaller printed pieces can be mailed more often. The general rule is to send two to four emails for every printed package.

3. The call to action: The importance of the call to action really can’t be overemphasized. Every piece in every channel needs a strong call to action. By using multi-channel vehicles, you have the opportunity to restate your call to action multiple times, and perhaps in multiple ways (maybe the print mailer asks the recipient to visit your store and the email asks her to visit your website).

4. Analysis: Some businesses measure a marketing campaign’s success by identifying responses by channel. Yet this is not as accurate as viewing the results as a whole. Remember that the whole point of integrated marketing is that channels reinforce each other. So the consumer may respond to an email, but it is possible the initial postal piece was the reason why he opened the email to begin with. Or the customer may phone in an order after reading both a direct mail piece and an email. So it’s important to test your email and direct mail campaigns individually, but to also measure how well they worked in coordination with other channels. In an effective integrated marketing campaign, the channels will work in harmony and, therefore, it is best that they are evaluated that way.

Direct mail and email have different strengths. But sending a consistent message through both channels is a great way to generate multiple contacts with your prospects, reinforcing your consistent messaging and building a relationship with your targets (which is, after all, the key to the sale).

How Can You Easily Move Your Large Items?

While moving, when you check out the collection of your large items, then you might get overwhelmed. Objects in your home such as large mirrors, BBQs, washing machines, and other heavy furniture can add a level of stress to your relocation. To move the oversized objects, you can take help from professionals. They will help you in quickly relocating your heavy objects without hurting your back and causing any damage to your belongings.

In this guide, we will provide you with some of the points on how you can move your large item easily.

Start Early

The common mistake that most individuals make is not packing large items early. They leave it for the last moment, which creates a risky situation for fragile items. The situation gets problematic when you are short on time and high on stress. You should plan everything by which passage/way you will move those objects. You can measure the doorways, corridors and rooms according to your objects and also, you can try that before your final moving day. If you ignore these things, then, in the end, you will be left with frustration or tears by looking at the injured or broken items. Thus the more time you will consider for your heavy object relocation, you can avoid unnecessary injuries or hiccups at the last moment.

Planning

Individuals think that they will manage things when the time comes, but without any planning or strategy, you will definitely not experience a successful move. It might sound like some lazy work to plan for your move, but it will pay you in terms of a perfect move and saving you from undesired stress. It also provides you with a detailed view that you will not overlook the important points while moving your heavy and large items.

Using Right Tools

You don’t need to be a powerlifter for shifting your large items. You only desire the right tool to execute the job. You can either buy those items or can take them on rent to do your job. Professional removalists Adelaide come with the best tools that are required for moving heavy items. However, the tools that are required for moving your items in the safest manner are:

Dolly

It is a common moving tool that is required for moving large items effectively. You will find ease in transporting all heavy items without breaking your back. You will find a different variety of dolly. Mostly the utility dolly and furniture dolly are used. The utility dolly consists of an upright frame, a small carry panel, and two wheels. You can use it for moving heavy items, but it is not recommended to lift the oversized items as they can slip from the panel. You can prefer using a furniture dolly as it is flat and four-wheeled and can easily handle oversize items. Using these tools, you can easily move your objects without much effort and help you a lot in loading, unloading to the moving van and inside the home.

Moving Straps

The other term that is used for moving straps is shoulder dolly and lifting straps. By using this, you, along with your friend, can easily move large and heavy items without causing any damage to them. Also, it can be used to secure your heavy objects over a dolly. But you should keep in mind that even with the straps, you need to be careful while moving across narrow corridors and stairs.

Slides

It is the invitation for scratch marks over wooden floors by moving the heavy objects roughly over them. So to avoid such a situation, you can use glides or slides. It will not damage your floorboards. Also, you can effortlessly move the objects by sliding on wooden floors.

Stair Rollers

If there is a requirement to move the furniture and other objects with stairs, then using stair rollers is the best option. Its appearance is similar to the utility dolly, but in place of two wheels, it has six wheels. Three wheels are situated on each side so that you can easily move your heavy and large items.

Mattress Sling

Lifting a mattress without using the right tool or other assistance is risky and can cause heavy damage to your health. Thus there is an option of mattress sling that makes your mattress lifting job easy and offers you a secure way to handle it.

Get The Best Help

You should always take assistance from others for moving and shifting your heavy items. If you make a single mistake, then you might encounter an injury or damage to your belongings. Along with others’ assistance, you should also use the right tools and have a proper plan. The right group of tools will work as a powerful device for your moving plan. However, if these things seem hectic to you, then you can contact professional removalists in Adelaide. Bright Removalists is a well-known name in the moving sector and has offered the best assistance for many years. You can count on us for office relocation, home moving, furniture relocation, piano moving, and other such moving tasks.